Case Studies

Programme impact across fashion and beauty.

We measure success in revenue growth, new customer acquisition and publisher expansion — not vanity metrics. Here is what that looks like in practice.

+35% Average revenue growth across managed programmes
+30% Increase in active publishers on average
+41% New customer revenue from creator partnerships
01 Fashion Retail

Breaking through a revenue plateau through editorial strategy.

The challenge

The programme had been running for several years but growth had stalled. The partner mix was dominated by voucher and cashback sites, with minimal presence across editorial and content publishers. Revenue was flat and new customer acquisition through the channel was declining.

What we did

We conducted a full programme audit, identifying the gap between existing partners and the editorial publishers active in the brand's category. We rebuilt the partner development strategy around content-first placements — fashion editors, style guides, seasonal round-ups and commerce-enabled editorial.

Commission structures were restructured to incentivise editorial partners and new customer acquisition specifically. Creator partnerships through LTK were introduced alongside Skimlinks-enabled content publishers.

Results
+75% Revenue growth via editorial placements
4× Increase in active publishers
+88% Growth in new customer revenue
↑ Significant uplift in editorial placements across Rakuten, Skimlinks and LTK
Networks used
Rakuten Advertising Skimlinks LTK
02 Beauty DTC

Building a creator-led affiliate channel from the ground up.

The challenge

A direct-to-consumer beauty brand with strong organic social presence but no structured affiliate channel. Previous attempts at affiliate had not gained traction — a small number of low-quality partners had been approved with no clear strategy around creator alignment or commission positioning.

What we did

We rebuilt the programme from a clean foundation. Network selection was reviewed and the programme was repositioned with a commission structure designed to attract beauty creators and editorial publishers rather than generic voucher traffic.

A targeted creator outreach strategy was implemented through LTK, alongside editorial development across beauty and lifestyle publishers. Every partner was manually reviewed for audience fit and content quality before approval.

Results
+48% New customer revenue from creator partnerships
✓ High-quality partner base established from scratch
↑ Significant increase in editorial and creator placements
0 Low-quality partners approved — every affiliate manually reviewed
Networks used
Rakuten Advertising LTK Skimlinks Sovrn
How we measure success
↑ Revenue growth

Total programme revenue and growth trajectory over time.

+ New customer acquisition

Revenue driven by customers who have not purchased before.

■ Publisher quality

The calibre and relevance of partners active on the programme.

⇄ Channel diversification

Reducing concentration risk across partner types and placements.

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