About Media Junkies

Performance-led affiliate management, built on real relationships.

We are a specialist affiliate programme management agency focused exclusively on fashion and beauty. Senior expertise, hands-on management and a performance-based model that keeps us fully aligned with your growth.

2007 Active in affiliate marketing
25+ Years combined senior expertise
100% Performance-based fees

A specialist agency, not a generalist one.

Media Junkies was founded on a simple principle: affiliate marketing works best when it is managed by people who understand it deeply, not distributed across a broad agency team where it is one service among many.

We focus exclusively on fashion and beauty. That means every relationship we have built, every network we operate on and every publisher we work with is relevant to the brands we manage. There is no dilution, no generalism and no learning on your budget.

Our approach is hands-on from day one. We manage programmes directly - recruiting partners, reviewing placements, optimising commission structures and prospecting new affiliates - rather than setting up a programme and monitoring from a distance.

We build programmes that grow beyond the bottom of the funnel.

Most affiliate programmes default to the same pattern: voucher sites, cashback and retargeting. These channels have their place, but they capture demand that already exists. They do not create it.

Our focus is further up the funnel - editorial content, commerce publishers and creator partnerships that introduce your brand to new audiences. This is where affiliate marketing drives genuine customer acquisition, not just assisted conversions.

We bring this approach to every programme we manage, whether it is an existing programme that has plateaued or a new programme being built from scratch.

01
Top-of-funnel focus

Editorial, creators and commerce publishers that drive discovery.

02
Manual partner review

Every affiliate reviewed for brand fit before approval.

03
Proactive prospecting

We identify and approach partners, not just manage inbound applications.

04
Continuous optimisation

Ongoing review of placements, commissions and partner performance.

Senior expertise across every programme we manage.

We are a small, senior team. Every programme is managed by someone with direct experience across affiliate networks, publisher relationships and commercial strategy - not passed to junior account managers.

That means the person you speak to is the person working on your programme.

MH
Matthew Holtz
Director & Head of Partnerships

Matthew has been working in affiliate marketing and performance partnerships since 2007. His background spans affiliate programme management, strategic partner prospecting, network relationships and commercial negotiations across fashion, beauty and retail.

He has held senior roles across affiliate networks and agencies, bringing direct experience of how programmes are built, managed and scaled on both sides of the relationship.

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Fashion and beauty is what we know.

Affiliate marketing in fashion and beauty operates differently to other categories. The publisher landscape, the role of creators, the seasonal rhythm of campaigns and the way editorial content influences purchase decisions are all specific to this space.

Working with a specialist means the relationships are already in place. We know which editorial platforms carry weight in your category, which creators align with which brand types, and how commission structures need to be positioned to attract the right partners.

This removes the ramp-up time that comes with a generalist agency and means the programme is relevant from day one.

Operating across every major network.

We've managed programmes across Rakuten Advertising, AWIN, CJ and Webgains, as well as commerce and content platforms including LTK, Skimlinks and Sovrn. This allows us to build a fully connected programme ecosystem around your brand, wherever your audience is.

Rakuten Platinum Agency Partner Rakuten Platinum Agency Partner
Affiliate networks
Rakuten Advertising AWIN CJ Webgains
Commerce & content platforms
Skimlinks LTK

A straightforward model built around your growth.

Performance-based fees. Senior management. A specialist focus on fashion and beauty. If that sounds like the right fit, we'd like to hear from you.