AFFILIATE MARKETING BASICS
The advertiser will determine what they would like to acquire (typically a sale
or lead) and what commission they would like to pay for this acquisition.
The affiliate network manages tracking, payments, and advertiser offers for the
Websites that refer traffic to the advertiser’s site in return for a commission.
AFFILIATE PROMOTIONAL METHODS
Also known as Search affiliates, utilise search engines to direct traffic to the advertiser’s site
Loyalty and Rewards:
These affiliates provide their member base with rewards for making purchases via their sites; (cashback, reward points)
Discount and Offers:
Utilise coupons and other discounts, sales or promotions to generate traffic and sales for advertisers
Listings of advertisers usually by category and generate traffic with current offers or promotions
These sites aggregate product feeds and provide their users with the lowest possible price
Managers of “opt-in” lists; will send content heavy email campaigns to database of consumers that have expressed interest in particular products or categories
Product review sites or information sites. These sites provide their users valuable information to help with their purchases
This affiliate technology allows you to display advertisements to visitors of your site that have left without purchasing
Affiliate Marketing is a great way to get the most from your marketing budgets. This performance-based advertising channel allows you to reward websites for referring users that convert into leads, sales and ultimately, revenues.